Working experience: No Experience

Company Description:Caartel Music provides services to independent music artists in a subscription format. We render service and support in A&R;, Music Marketing, Catalogue Development, Music distribution, Image Management, Content and Social, PR, Sync and Licensing, Design & 3 D.Our subscriptions & memberships are designed for artists to engage on a project basis. We do not sign any contract with the artists. We design the delivery of a subscription as per artist's genre, need, personality, TG and budget and help them stay independent, by giving them services of a label team.Job Description:You'll work directly with the directors and A&R; team, assisting in the strategic content development and audience engagement for independent music artists & labels. This role focuses on building compelling artist narratives, developing content strategies that drive discoverability, and supporting the artist journey across social platforms and digital ecosystems. You will be involved in content planning, social media strategy, artist positioning, trend research, and campaign coordination. This role is ideal for someone who understands how artists build sustainable careers in the independent music space and wants to see how content and brand strategy work hand-in-hand with A&R;, publishing, and artist development.Responsibilities:Develop content strategies and monthly content calendars tailored to each artist's genre, personality, target audience, and budget.Research music trends, viral content formats, and cultural shifts across hip hop, indie, regional music,



and emerging genres.Create content pillars and artist brand positioning strategies that reflect the independent music ecosystem.Scout and analyse how independent artists are building audiences across Instagram, Tik Tok, You Tube, and emerging platforms.Coordinate with designers, editors, and social media managers for content execution and campaign rollout.Analyse social media performance and prepare reports tied to artist growth and engagement goals.Assist in planning release campaigns, promotional activities, and artist events.Monitor competitor and industry content strategies within the independent music space.Suggest innovative content formats and storytelling approaches to increase reach and community building.Maintain content documentation, planning sheets, strategy reports, and artist positioning decks.Support the team in understanding how content strategy ties to long-term artist brand value and catalog development.Requirements:Pursuing or recently completed a degree in Marketing, Communications, Media, Music Business, or related field.Solid understanding of Instagram, Tik Tok, You Tube, and emerging creator platforms.Excellent research, writing, and communication skills.Basic knowledge of content marketing, personal branding, and artist positioning.Familiarity with Canva, Google Workspace, Notion, or similar tools.Passion for music,



independent creators, and the artist economy.Cultural awareness of the independent music ecosystem — understanding how artists think, create, and build careers outside traditional label structures.Ability to work independently, meet deadlines, and collaborate with cross-functional teams.Preferred Skills:Understanding of social media analytics and growth metrics.Experience in content creation, social media management, or artist promotion.Interest in music publishing, artist rights, and how artists monetise their work.Knowledge of AI tools for content research, ideation, and trend analysis.Background in or deep interest in hip hop, indie, regional music, or niche music communities.You Will Gain:Practical exposure to content strategy and artist brand building in the independent music space.Understanding of how artists develop sustainable careers through strategic positioning and consistent content.Experience in social media growth, audience building, and community engagement.Insight into artist psychology — what drives independent creators and how they think about their career trajectory.Mentorship from experienced Content, A&R;, and Artist Management professionals.Hands-on knowledge of how content and branding tie into catalog development and long-term artist value.Real-world exposure to release campaigns, promotional strategies, and artist-community dynamics.If you are analytically minded, culturally aware of independent music, and passionate about artist development and community building, this role is for you.Apply now.Send your resume to [email protected]

📌 Content strategist trainee (Mumbai)
🏢 Caartel Music
📍 Mumbai