17 Aug
|
ctrl plus z
|
Thane
Job Type: Full-time
Company Description Ctrl Plus Z is a growing organization focused on helping brands accelerate their digital performance and achieve measurable marketing outcomes. The company emphasizes data-driven decision-making, creative experimentation, and continuous optimization across digital channels. Team members collaborate closely to design, execute, and refine campaigns that drive customer acquisition and retention. Ctrl Plus Z offers an environment that values initiative, learning, and ownership, giving professionals the prospect to shape strategies and processes. The company is building a culture centered on transparency, accountability, and long-term client partnerships.Role Description The Performance Marketing Manager is a full-time, in office role based in Thane. In this position, the team member will plan, launch, and manage performance marketing campaigns across channels such as search, social, display, and other paid media platforms. The role includes defining campaign objectives, setting budgets, building audiences, and optimizing bids, creatives, and landing pages to meet performance targets. The Performance Marketing Manager will monitor daily campaign performance, analyze metrics such as CPC, CPA, ROAS, and conversion rates, and generate regular reports and insights for internal stakeholders and clients. This role also involves collaborating with creative, content, and product teams to test new ideas, implement A/B experiments, refine user journeys, and identify growth opportunities.
The team member will stay current with platform updates, industry trends, and best practices to continuously improve campaign effectiveness and return on investment.QualificationsProficiency in performance marketing across key digital channels, including paid search (e.g., Google Ads), paid social (e.g., Meta, Linked In), and display or programmatic advertising.Strong analytics skills, with experience using tools such as Google Analytics, ad platform dashboards, and spreadsheets or BI tools to interpret campaign data and optimize for KPIs.Ability to develop and execute campaign strategies, including audience segmentation, funnel planning, and A/B testing of creatives, messaging, and landing pages.Comfort working with budgets, forecasts, pacing, and ROI/ROAS calculations, ensuring efficient allocation of spend and alignment with business objectives.Excellent written and verbal communication skills to present insights, collaborate with cross-functional teams, and translate data into clear recommendations.Strong organizational and project management abilities, with capacity to manage multiple campaigns and deadlines in a fast-paced environment.Experience with marketing automation, remarketing, and conversion tracking implementation is beneficial.Bachelor's degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.Prior experience in a performance marketing, growth marketing, or digital media role, ideally within an agency or high-growth environment.
📌 Performance marketing manager (Thane)
🏢 ctrl plus z
📍 Thane