The Digital Marketing Manager is responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, generate leads, and drive business growth. This role oversees all digital channels including social media, search engines, email marketing, and website management.

- 5–6 years of experience in digital marketing
- Experience in pharma, healthcare, FMCG, or B2 C/B2 B industries preferred
- Pharmaceuticals & Healthcare
- FMCG
- E-commerce
- Technology & Saa S

Digital Strategy & Planning

- ïDevelop and implement comprehensive digital marketing strategies aligned with business goals
- ïPlan campaigns across multiple channels (SEO, SEM, social media, email, display ads)
- ïAllocate budgets and optimize ROI across campaigns

Campaign Management

- ïExecute end-to-end digital campaigns (product launches, promotions, awareness drives)
- ïMonitor campaign performance and optimize based on analytics
- ïManage paid advertising (Google Ads, Meta Ads, etc.)

Content & Brand Management

- ïOversee creation of engaging digital content (posts, blogs, videos, creatives)
- ïEnsure brand consistency across all digital platforms
- ïCollaborate with design and content teams for high-quality output





Social Media Management

- ïDevelop and manage social media strategies across platforms like Facebook, Instagram, Linked In, and You Tube
- ïTrack engagement, growth, and audience insights
- ïRun targeted campaigns to increase reach and conversions

SEO & Website Optimization

- ïOptimize website content for search engines (SEO best practices)
- ïManage website performance, UX, and conversion optimization
- ïCoordinate with developers for updates and improvements

Analytics & Reporting

- ïTrack and analyze performance using tools like Google Analytics and Google Ads
- ïPrepare reports on traffic, leads, conversions, and ROI
- ïUse data insights to improve campaign effectiveness

Lead Generation & CRM Integration

- ïDevelop strategies for lead generation and nurturing
- ïIntegrate digital campaigns with CRM systems
- ïOptimize customer journey and conversion funnel

Team & Vendor Management

- ïLead internal digital marketing team or coordinate with agencies
- ïManage external vendors (media, creative, tech partners)
- ïEnsure timely delivery of campaigns and projects

📌 Digital marketing manager (Electronic City)
🏢 Shree Chakra HR
📍 Electronic City