Job Type: Full-time

We're looking for a creative and culturally aware Hospitality / Food Copywriter to develop compelling written content across restaurant brands, hospitality experiences, food campaigns and digital platforms. The ideal candidate has a strong understanding of food, dining culture, storytelling and social media-led communication, with the ability to translate culinary experiences into engaging, brand-led narratives.This role will work closely with marketing, design, chefs, operations and social teams to shape how the brand communicates across all touchpoints.Location/ Job DetailsThis is a full-time Mumbai-based (Bandra West),Work-from-the-Office ONLY (Monday-Saturday) opportunity.Being a MUMBAI RESIDENT is mandatory.ExperienceSomeone with 1-3 years in a creative role with a portfolio that explicitly showcases work for luxury, premium alco-bev, beauty, fashion, or hospitality brands. You must demonstrate a transparent understanding of aspirational storytelling.Key Responsibilities (KRAs)Develop engaging copy for menus, campaigns, websites, social media, newsletters, press notes and brand communicationsWrite food-led storytelling content, including features, interviews, chef narratives, launches and experiential conceptsCreate compelling product descriptions, promotional campaigns and hospitality-led marketing collateralCollaborate with chefs,



creative teams and marketing stakeholders to translate culinary ideas into consumer-facing communicationSupport content strategy for social media, digital campaigns and brand partnershipsAssist in ideation and naming for dishes, concepts, events and campaignsWork closely with PR and media teams on launches, editorial features and storytelling opportunitiesEnsure all copy is accurate, grammatically strong, on-brand and delivered within timelinesDesired Skills & ExperienceStrong writing, editing and storytelling abilityPassion for food, restaurants, hospitality and cultureUnderstanding of digital content, social media and audience engagementAbility to simplify and elevate culinary communication for varied audiencesStrong organisational and time-management skillsExperience in hospitality, food media, lifestyle publishing, branding or content creation preferredFamiliarity with luxury, lifestyle and culturally driven brands is an advantageAbility to work in a fast-paced, collaborative environmentPreferred BackgroundExperience in food writing, hospitality marketing, journalism, content creation or copywritingPortfolio of published articles, campaigns, social content or brand writing preferredUnderstanding of contemporary food culture, dining trends and hospitality storytelling

📌 Hospitality copywriter / food content writer (bastian) (Mumbai)
🏢 X & Zero
📍 Mumbai