COMPANY & BACKGROUND
Dairy Day was started in 2002 by two veterans from the ice-cream industry, with a keen desire to chart their own course in a category they were deeply passionate about. Over the past 20 years, Dairy Day has grown to become a regional leader in the ice-cream category, with market leadership in Karnataka & with the brand ranked 2nd in Tamil Nadu. The brand boasts of strong presence on-ground across 80000+ retailers and continues to grow rapidly. Along the way, Dairy Day has attracted significant investor interest, with investments from Motilal Oswal in 2016 and a sizeable investment from Kedaara Capital in 2024.
QCom is a critical growth driver for ice cream as a category and Dairy Day has rapidly scaled its presence on this channel. With this in mind, Dairy Day set out to build a house of brands, launching Ob & Gob – a designed-for-QCom premium ice cream brand. Since launch, Ob & Gob has been performing strongly, with clutter breaking packaging formats, a strong product pipeline that builds upon Dairy Day's extensive back-end capabilities and a distinct,



digitally native brand identity. Building on this early momentum, this marks an exciting current chapter in the organization's objective of becoming one of the top 4 players nationally.
We are looking to hire an Assistant Brand Manager, to come in and work closely with the Senior Brand Manager (alongside the VP-Marketing) to build Ob & Gob and grow it through its 1 to 100 journey. The individual will plan and execute multiple online and offline brand campaigns and support the
thinking on building brand proposition & positioning, portfolio development, external collaborations, social and influencer strategy. This role offers a rare opportunity to help scale a digitally native brand, designed for QCom with a social-first brand building approach and with an exciting charter on NPD & collab-led revenue generation – with the freedom to operate and speed to market comparable to a new-age start up.

📌 Assistant brand manager ob & gob ice cream (Bengaluru)
🏢 Dairy Day
📍 Bengaluru