Position: Head of Marketing
Loction: Mumbai
CTC: Rs. 32 to Rs. 34 lacs p.a.
Primary Task:
✓ As the Head of Marketing for an innovative and premium Restaurant Chain, you will play a pivotal role in developing and executing comprehensive marketing strategies to enhance the brand image, drive revenue
growth, and ensure a strong market presence.
✓ This leadership position demands a agile individual with a proven track record in hospitality
marketing, a strategic mindset, and exceptional leadership skills.
✓ Leveraging local market insights and digital platforms to engage with the Indian consumer base.
Duties & Responsibilities:
✓ Strategic Planning:
o Develop and implement marketing strategies to position the company as a leader in the
hospitality industry.
o Develop and implement multi-channel marketing strategies, including digital, social
media, and events, to drive brand engagement and lead generation.
o Media and database buying at the correct rates.
o Collaborate with senior management to align marketing initiatives with overall business
objectives.
o Implement robust analytics tools to measure the effectiveness of marketing campaigns.
o Basic knowledge of AI in the marketing perspective for driving analytics.
o Provide regular reports and insights to management, demonstrating the impact of
marketing efforts on business outcomes.
o Stay informed about market trends, competitor activities, and customer preferences to
adjust marketing strategies accordingly.
o Conduct regular market research to identify opportunities for brand growth and
development.




o Devise and execute lead generation strategies to acquire high-quality leads for venue
bookings and catering services.
o Utilize a multi-channel approach, including digital marketing, social media, partnerships,
and events, to generate leads from the desired demographic.
✓ Content Creation, Partnerships and Collaborations:
o Lead content creation efforts to produce compelling and relevant materials for various platforms.
o Develop marketing collateral, promotional materials, and content that reflects the brand image.
o Ensure consistency in messaging and storytelling across all communication channels.
o Identify and foster partnerships with influencers, top corporates, and other relevant entities.
o Negotiate and manage collaborations to enhance brand visibility and credibility.
✓ Communications & PR:
o Develop and implement corporate communication strategies to maintain a positive brand image.
o Craft and disseminate press releases, newsletters, and other communication materials.
o Plan and execute industry events to maintain market leadership in conjunction with key partners.
o Build and maintain relationships with key media outlets and influencers.
o Manage PR campaigns to enhance brand visibility and reputation.
o Cultivate relationships with key journalists, editors,



and influencers from the wedding and events industry.
o Manage media inquiries and coordinate interviews and features.
o Collaborate with external agencies for advertising, PR, and digital marketing campaigns.
o On boarding of agencies at best negotiated rates.
o Ensure agencies adhere to brand guidelines and deliver high-quality outputs.
✓ Team Management:
o Use industry connect to build a robust team of go – getters as part of the Marketing team.
o Lead, mentor, motivate and manage the entire Marketing team to achieve media savings and correct brand image.
o Conduct regular performance reviews, provide training, and foster a collaborative and high-performance sales culture.
o Set clear sales targets and key performance indicators (KPIs) for the team and provide regular performance feedback.
Prerequisites:
✓ Education:
o Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
✓ Experience:
o Proven track record of success in marketing and brand management preferably in the
restaurant or hospitality industry.
o Deep understanding of digital marketing strategies and platforms.
✓ Skills:
o Excellent communication and interpersonal skills to collaborate with cross-functional teams.
o Strong analytical skills to measure campaign performance and make data-driven decisions.
o Awareness of local cultural nuances and consumer trends in India.
o Proficiency in English and local languages.
o Strong organizational and time management skills.

📌 Head - marketing (restaurant / food & beverage chain) (Mumbai)
🏢 M/s. Diverse
📍 Mumbai