About Ayuvya & Im Fresh
Ayuvya is a fast-growing Ayurvedic wellness brand building India's most trusted natural health platform — combining classical Ayurvedic wisdom with modern science and cutting-edge tech (AI-powered diagnostics, Ayurveda GPT). Our product range covers metabolic health, immunity, women's wellness, sexual health, joint health, and more.
Im Fresh is our fresh, bold health & wellness brand targeting the new-age Indian consumer — designed for speed, convenience, and everyday wellness rituals. Together, Ayuvya and Im Fresh are building a portfolio that spans traditional Ayurveda to functional nutrition, positioned to win across every major digital and quick commerce platform.
The Role
We are looking for a hands-on, growth-driven Quick Commerce Manager to own and scale Ayuvya and Im Fresh's presence across all major Q-commerce platforms — Blinkit, Zepto, Swiggy Instamart, and emerging channels. This is a high-ownership role sitting at the intersection of operations, growth, and brand. You will directly impact revenue, availability, and visibility for two distinct brands across a rapidly growing channel.
If you've built or scaled Q-comm operations from the ground up, thrive in ambiguity, and want to own a channel P&L; — this role is for you.
What You Will Own
1. Channel & Platform Management
• Own end-to-end operations across Blinkit, Zepto, Swiggy Instamart, and new Q-comm platforms for both Ayuvya and Im Fresh.
• Build and maintain strong relationships with platform category managers, key account reps, and operations teams.
• Lead negotiations for listing fees, visibility placements, shelf ranking, promotional slots, and platform-funded campaigns.
• Stay ahead of platform policy changes, algorithm updates, and new ad/merchandising features and implement them fast.
2. Inventory & Supply Chain Coordination
• Ensure optimal in-stock levels across dark stores and partner warehouses for both brands at all times.
• Coordinate with the supply chain, warehouse, and demand planning teams for accurate and timely replenishment.
• Track and reduce out-of-stock (OOS) rates, fill rate gaps, and supply discrepancies.
• Plan and execute inventory buildup ahead of platform campaigns, sales events, and seasonal demand spikes.
• Maintain healthy days-of-cover targets without over-stocking perishable or short-shelf-life SKUs (especially for Im Fresh).
3. Catalogue, Content & Merchandising




• Maintain 100% listing hygiene across all platforms: accurate pricing, updated images, complete descriptions, and correct product variants.
• Optimize assortment per platform and per city based on platform data, sell-through rates, and category trends.
• Lead new product launches on Q-comm: coordinate listing creation, content uploads, and go-live coordination with manufacturing and marketing teams.
• Manage hero SKU visibility, banner placements, and in-app merchandising for maximum conversion.
• Brief and coordinate with the creative team for platform-specific assets, A+ content, and promotional creatives.
4. Performance Tracking & P&L; Ownership
• Own the Q-commerce P&L; for Ayuvya and Im Fresh — revenue, ROAS, platform commissions, ad spends, and margin visibility.
• Track daily and weekly KPIs: GMV, net revenue, cancellation rates, return rates, fill rates, and platform rank.
• Analyze platform dashboards and data to identify trends, underperforming SKUs, and scale opportunities.
• Build and maintain a performance dashboard and present weekly updates to the founding team/head of growth.
• Identify and flag margin leakages, platform fee anomalies, and incorrect billing with resolution timelines.
5. Growth & Campaign Execution
• Plan and execute platform-level promotional campaigns: flash sales, combo offers, platform discount programs, and visibility boosts.
• Manage the monthly promotional calendar across both brands, aligned with marketing and product launch timelines.
• Experiment with new formats (sponsored listings, brand stores, in-app banners) and measure incremental impact.
• Identify new dark store expansions, current city rollouts, and quick-scaling opportunities for both brands.
6. Cross-Functional Collaboration

- Work closely with marketing for campaign planning, creative briefing, and budget allocation across Q-comm.
- Coordinate with finance for platform payout reconciliation, debit note disputes, and monthly closing.




- Partner with the R&D; and product team for launch readiness: packaging specs, shelf life requirements, and Q-comm-specific SKU formats.
- Collaborate with the founding team on strategic bets: new platforms, new cities, exclusive SKUs for Q-comm.

What We're Looking For
Must-Haves

- 3–5 years of hands-on experience in Quick Commerce, E-commerce operations, or category management.
- Direct experience working with Blinkit, Zepto, Swiggy Instamart, or similar Q-comm platforms — not just awareness of them.
- Strong grip on Q-comm operations: dark store replenishment, fill rate management, catalogue hygiene, and platform KPIs.
- Comfort owning a P&L; and making data-driven decisions independently.
- Experience managing cross-functional stakeholders: supply chain, marketing, finance, and platform teams simultaneously.
- Bachelor's degree required; MBA is a plus.

Good to Have

- Experience managing multiple brands or SKU portfolios simultaneously across Q-comm platforms.
- Background in FMCG, health & wellness, nutraceuticals, Ayurveda, or food & beverage categories.
- Familiarity with Q-comm advertising tools, sponsored listing management, and platform analytics dashboards.
- Exposure to new platform onboarding and city expansion in a fast-growing brand context.

You'll Thrive Here If...

- You've owned a Q-comm channel from scratch — not just managed a spreadsheet someone else built.
- You treat stockouts as emergencies and platform rank as a scoreboard you check every morning.
- You can hold a negotiation with a Blinkit category manager and a conversation with your CFO in the same day.
- You move fast, make calls with incomplete information, and course-correct without drama.
- You genuinely believe Ayurveda and natural wellness is one of India's biggest untapped opportunities — and you want to be part of building it.
- You're excited about working at a company where your decisions show up in real revenue within days, not quarters.

What's In It For You
High ownership from Day 1 — you run the channel, not assist it.
Work directly with founders and the growth team — short decision loops.
Competitive salary + performance incentives tied to channel revenue.
Fast-growing company in one of India's hottest categories — health & wellness.
A team that moves fast, debates hard, and executes harder.
Health perks: access to Ayuvya & Im Fresh products and wellness programs.

📌 Quick commerce manager (New Delhi)
🏢 Ayuvya
📍 New Delhi