In this role you will build and execute plans to attract, engage, and amplify MSS users across global social platforms. Success in this role requires strategic thinking in the social space, both paid and organic, and building ambitious plans and goals executed daily at the highest level. You will need to understand MSS's growth strategy, and identify why, where, when, and how to engage customers in social media through content, features, integrations, partnerships, and products. You will build and execute campaigns to deliver these and quantify business results with data-driven analyses. You will need to be entrepreneurial and roll up your sleeves. Overall, you will be challenged to push boundaries and propose and execute new ideas.

Key responsibilities include, but are not limited to:

- Lead digital strategy, planning, content creation, execution, and optimization for MSS’s social media channels

- Collaborate with other members of the marketing, impact, content and technology team to create and execute a cohesive social marketing program

- Drive awareness, advocacy, marketing, and storytelling around MSS’s initiatives and campaigns to engage both current and prospective users

- Build and execute paid and organic social media marketing campaigns across social platforms

- Manage external vendors engaged for social marketing, if any

- Build social influencer marketing campaigns, including community

- Analyze social activities and their impact on business results





- Define and track KPIs for our social media content strategy, as well as benchmark competitors, tying key social metrics back to core business objectives

- Be innovative and push the social media envelope

Requirements

- 1+ years of demonstrated and progressive success, with substantial experience in social media for a consumer brand

- Paid social media experience

- Familiarity with paid and organic tactics on Facebook, Twitter, Instagram, Snapchat, Tumblr, Pinterest, YouTube, etc.

- Active personal profiles on Twitter, Instagram, Facebook, and other platforms and a passion for the social sphere

- Demonstrated ability to build, execute, and scale cross-functional marketing programs

- Have a test-and-learn mindset, with the DNA of rapid experimentation

- Excellent oral and written communication skills and an ability to influence others

- Solid analytical and quantitative skills - ability to use data to develop and measure marketing programs

- A self-starting attitude — ready to seize opportunities to make an impact without needing to be told what to do

- An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias towards action

- A passion for MSS’s mission

- A willingness to be scrappy, creative, and unconventional

Benefits

Remuneration will be competitive with Indian Education Technology sector pay scales and will depend upon the candidate’s experience levels and the value he/she will be able to add to the project.

📌 Social Media Marketing Executive (Kolkata)
🏢 Leading
📍 Kolkata