Program Highlights (What You’ll Work On)


- Hands -on exposure to global brand standards and multi -client campaigns

- Content creation across platforms: Instagram, Facebook, LinkedIn, YouTube Shorts, X, Google Business, WhatsApp creatives

- Create content that converts (leads, inquiries, visits, sign -ups)

- Real -world experience with campaign calendars, launches, events, and seasonal promotions

- Opportunity to build a strong portfolio of design + video work with measurable outcomes

Key Responsibilities


Content Creation (Core)

- Create scroll -stopping social media creatives (posts, carousels, stories, reels covers, banners, thumbnails)

- Produce short videos: reels, shorts, promos, event snippets, product explainers (basic motion/editing)

- Ensure content follows brand guidelines (colors, fonts, tone, logo usage) for each client

Social Media Execution

- Assist in building and maintaining a content calendar

- Write or support with captions, hashtags, and basic content hooks tailored to each platform

- Prepare creatives in correct sizes/aspect ratios (1:1, 4:5, 9:16, 16:9, etc.)

Collaboration & Delivery

- Coordinate with internal teams for content inputs (offers, updates, product info, event details)

- Handle feedback cycles and revisions quickly and professionally

- Maintain an organized library of assets (project -wise folders, naming conventions, version control)

Performance Awareness

- Track basic performance metrics (reach, engagement, clicks) and learn what works

- Suggest improvements based on trends, audience response, and competitor benchmarks