The ideal candidate will have deep expertise in performance marketing, social media management, SEO/SEM, content strategy, analytics, and campaign optimization.
1. Digital Strategy & Campaign Management
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Plan, implement, and manage end-to-end digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, YouTube, Display, Email, etc.).
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Develop data-driven strategies to achieve lead generation, conversions, engagement, and brand awareness goals.
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Optimize campaigns for maximum performance and ROI.
2. Performance Marketing
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Manage PPC campaigns, retargeting, and remarketing strategies.
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Monitor bidding strategies, create A/B tests, and optimize ads continuously.
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Track and improve key metrics such as CPL, CAC, CTR, Conversion Rate, and ROAS.
3. SEO & SEM
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Lead on-page and off-page SEO activities to improve rankings and organic traffic.
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Conduct keyword research, competitor analysis, and website audits.
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Oversee SEM campaigns and optimize for performance.
4. Social Media Management
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Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
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Create engaging content calendars, monitor trends, and improve brand visibility.
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Track engagement metrics and community interactions.
5. Content & Creative Coordination
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Collaborate with designers, writers, and video teams to produce high-quality content (ads,
landing pages, blogs, videos, creatives).
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Ensure brand consistency across all digital channels.
6. Analytics & Reporting
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Use tools like Google Analytics, Search Console, Tag Manager, and CRM dashboards to track performance.
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Prepare weekly/monthly reports with insights and recommendations.
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Identify opportunities for improvements based on data analysis.
7. Website & Landing Page Optimization
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Coordinate website updates, UX enhancements, and conversion rate optimization (CRO).
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Work with development teams to implement tracking, performance improvements, and user flow enhancements.
8. Team Leadership & Collaboration
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Mentor junior team members and support cross-departmental projects.
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Work closely with sales, product, and creative teams to align marketing strategies.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Requirements
- Bachelorâs degree in Marketing, Business, Communications, or related field.
- 4+ years of proven experience in digital marketing roles.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy.
- Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms.
- Excellent analytical, communication, and project management skills.
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
Advantages
1.Gain hands-on experience with international projects and make a tangible impact.
2.Flexible work timings and a five-day work week.
3.Opportunity for learning and development with access to courses and mentorship.
4.Work in a relaxed and enjoyable office environment with amenities like games, a pool table, foosball, and a book corner.
5.Potential for growth and career advancement within the company.