We’re looking for experienced Media Buyers who live and breathe Meta Ads.
You’ll manage campaigns end-to-end — strategy, creative testing, targeting, and optimization — focused on generating high-quality leads for the U.S. solar market.
Key Responsibilities
- Create, launch, and optimize Meta Ads campaigns (Facebook & Instagram).
- Manage daily budgets, targeting, and ad rotation across multiple states and offers.
- Build and test audiences, lookalikes, and custom conversions.
- Track and report CPL, CTR, CPA, and ROAS using Meta Analytics and Google Sheets.
- Conduct A/B tests on ad copy, images, and video creatives.
- Collaborate with design and content teams for new ad concepts.
- Monitor ad accounts to prevent overspending or compliance issues.
- Document learnings and campaign performance for management reviews.
Skills & Qualifications
- 3–6 years of experience running Meta Ads for lead generation (U.S. experience preferred).
- Proficiency with Meta Ads Manager, audience building, and pixel tracking.
- Analytical mindset with solid command of Excel / Google Sheets.
- Excellent English communication skills.
- Comfortable working with high daily spend and aggressive optimization targets.
- Familiar with Zapier / tracking integrations for lead delivery.
KPIs
- Target CPL achieved weekly.
- Conversion rates and lead quality improvement.
- Number of successful ad variations tested monthly.
Ideal Candidate
You’re analytical, relentless, and creative — constantly testing, optimizing, and finding new ways to lower CPL while improving lead quality.