• 2–3 years of relevant digital marketing experience.
• In depth knowledge of Google and Meta Ads,Google Analytics and SEO and SEO
content writing
• Understanding of lead generation funnels and digital growth strategies
• Ability to independently manage and optimize campaigns
• Experience in EdTech/Education industry preferred
• Understanding of webinar marketing and lead nurturing is a plus
Requirements
• Plan and optimize campaigns across Google Ads and Meta Ads
• Drive lead generation with focus on quality, conversions, and ROI
• Continous collaboration with sales team for campaign feedback and optimisation
• Monitor and improve campaign KPIs such as CPL, CTR, Conversion Rate, and ROAS
• Execute audience targeting, retargeting, and A/B testing strategies
• Identify opportunities to scale campaigns effectively