Digital Marketing Manager (Bengaluru)

Digital Marketing Manager (Bengaluru)

Requirements

SEO Developer Responsibilities:

- Ensuring
that website design, layout, and coding are optimized for search.

- Working
with the web designer to ensure consistent standards of SEO.

- Performing
regular tests on website SEO rankings.

- Troubleshooting
technical SEO issues for the website.

- Researching
the latest SEO guidelines and implementing them.

- Assisting
with integrations to enhance or maintain SEO competitiveness.

- Planning
website SEO contingencies for problems that may arise.

- Updating
marketing managers and team members on SEO standards and changes.

Roles & Responsibilities

1:
Knowledge of digital marketing ranging from website management, SEO/SEM, PPC




email and databases, organic and paid social media and marketing automation, ensuring
that website design, layout, and coding is optimized for search. Ensure the
best practices of on page off -page optimization and technical SEO is
implemented on the website.

2: Expertise in WordPress Plugin Development, Expertise in WP Plugin
Integration (WooCommerce, WPML, Membership plugins etc)

3: Assist in creating content for our website, including blog posts and
landing pages, Link building in external and internal article to improve the
SEO ranking of the sit

4: Managing Google My business for all our centers. • Managing ORM,
Local Optimization for all the location.

5: Well -versed in Paid Social - LinkedIn Ads, Instagram Ads, Facebook
Ads, and Email Marketing • Ensure campaign email management platforms such as Zoho
campaign Very positive in content marketing strategy (paid and organic), marketing automation,
and orchestration

6: Proficiency in using design software and tools such as Adobe Creative
Suite (Photoshop, Illustrator, InDesign). • Knowledge of typography, colour
theory, layout design, and other design principles.

7: Create visually appealing and engaging designs for various marketing
materials such as brochures, flyers, banners, social media graphics, and
advertisements. • Develop design concepts, graphics, and layouts based on
creative briefs and brand guidelines. •

8: Experience in WordPress is mandatory, other Open Sources/frameworks
experience would be considered as an added advantage,



optimizing page speed of
WordPress sites, Experience with Magneto, and Shopify (preferred), Working with
WordPress REST API Integration

9: Advanced knowledge of SEO & ASO. - Strong understanding of Google
Play Console, App Store Connect, Google Search Console, Google Analytics -
Expert in SEO tools (Semrush, Ah -refs) and ASO tools (SensorTower, Apptweak). -
High -level proficiency in MS Excel, Power point and Word.

10. Use industry -standard software and tools to create and edit designs,
such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Prepare and
optimize designs for print and digital platforms, considering factors like
color, resolution, and file size.

Requirement.

- A
bachelor's degree in computer science, programming, or web development.

- A
minimum of 2 years' front -end development and web design experience.

- Certification
in SEO or Google Analytics will be beneficial.

- Experience
with back -end programming languages is beneficial.

- Solid
understanding of general SEO principles and the web -design process.

- Knowledge
of CMS software, markdown, graphic design, website architecture, and
integrations.

- Good
communication and presentation skills. Must have strong knowledge of PHP,
MySQL, AJAX, HTML5, JavaScript, jQuery, CSS &other; web development
technologies