Location: Chennai with frequent travel across our store markets.

About the Role:
We operate on a FOFO (Franchise-Owned, Franchise-Operated) model, where the success
of each store depends heavily on the quality, ownership mindset, and operating capability of
the franchise partner. We are looking for a hands-on operator to own the performance and expansion of this
network.

This is not a role for someone who wants to manage the business primarily through
dashboards and reviews. You will spend significant time in stores, with franchise partners,
understanding ground realities, solving operational problems, and building repeatable
systems that make our best stores the benchmark for the network.

What you’ll own:
Store hiring – Hiring is the store partner's own KPI, not yours — but you’ll actively guide and support them in hiring the right type of people, with a repeatable toolkit and tighter handoff into our training team.
Sales attrition – Also the store partner's KPI. You'll help them diagnose root causes and adopt a retention playbook (comp, incentives, career path)



rather than owning the outcome directly.
Local demand generation – Reduce over-reliance on centrally-sourced paid leads by building partners' capability to generate local demand (referrals, local tie-ups, community/corporate outreach).
Lead economics & conversion – Fix cases where partners consume paid leads (50% CAC-charged post month 6) without converting — via better training, accountability, or lead-routing fixes.
Partner selection & store health – Sharpen partner vetting toward operators over investors; run a regular store review cadence; drive real turnarounds for underperforming stores.
Playbook codification – Turn what works in our best stores into a standard playbook for new and struggling ones.
Recent store expansion – Scout markets and real estate (500-600 sq ft, high-street/arterial- road, high-visibility), and screen partners rigorously — at the pace needed to hit 20-25 stores without a quality

📌 LEAD - Franchise Operations & Retail Expansion (Chennai)
🏢 Pickyourtrail
📍 Chennai