Key Responsibilities

Student Counseling & Admissions

Connect with prospective students through outbound and inbound calls, emails, WhatsApp, and other communication channels.
Understand students' educational background, career goals, and learning requirements.
Counsel students regarding available courses, certifications, curriculum, career opportunities, and industry demand.
Guide students through the admission process and resolve their queries effectively.
Convert inquiries into admissions through skilled counseling and relationship management.

Lead Management & Follow-up

Manage and nurture leads generated through digital marketing campaigns, websites, social media platforms, referrals, seminars, and walk-ins.
Maintain systematic follow-ups to improve lead-to-admission conversion rates.
Record all interactions, lead status updates, and admission activities in the CRM system.
Ensure timely follow-up and engagement throughout the student enrollment life-cycle.

Sales & Revenue Contribution

Achieve individual and team admission targets on a monthly, quarterly, and annual basis.




Promote ongoing offers, scholarships, discounts, and special programs to prospective students.
Maximize student enrollments while maintaining high service and counseling standards.
Contribute towards achieving organizational admission and revenue goals.

Coordination & Reporting

Collaborate closely with the Marketing, Training, and Admissions teams to improve lead conversion strategies.
Share market intelligence, student feedback, and competitor insights with management.
Prepare and submit daily activity reports, counseling reports, and admission conversion reports.
Key Performance Indicators (KPIs)

Number of student counseling sessions conducted.
Lead-to-counseling conversion ratio.
Counseling-to-admission conversion ratio.
Monthly admission targets achieved.
Revenue contribution through enrollments.
Follow-up compliance and CRM data accuracy.
Student satisfaction and counseling ef

📌 Academic Counsellor – Admissions (Kolkata)
🏢 Red Apple Technologies
📍 Kolkata