Key ResponsibilitiesCampaigns
• Plan and execute B2B marketing campaigns across email, LinkedIn, and digital channels, targeting both existing accounts and prospective clients
• Develop and manage outreach sequences for current-logo prospecting and re-engagement of lapsed contacts
• Build and maintain account-based marketing (ABM) campaigns targeted at specific stakeholder functions within priority accounts
• Monitor campaign performance metrics, draw insights, and recommend adjustments to improve results
Social Media & Content
• Manage the company LinkedIn page - content planning, post scheduling, carousel production, and performance reporting
• Coordinate with internal teams to develop blog posts, case studies, capability materials, and thought leadership content
• Maintain a structured content calendar and ensure consistent publishing cadence across all channels
• Produce campaign graphics and social assets liaising with the design resource
CRM & Pipeline Support
• Maintain CRM data hygiene - contact records, pipeline stages, and activity logging
• Build and manage target contact lists for outreach campaigns, using prospecting tools and LinkedIn
• Track engagement signals across campaigns and provide Account Leads with regular reports on active prospects
Events & Industry Presence
• Support in the planning for focused events.
• Manage pre-event and post-event marketing activities, including promotional content and follow-up campaigns
• Support the coordination of webinars, partner blog contributions, and other visibility-building activities
Analytics & Reporting
• Track and report on marketing KPIs - campaign performance, content output, social growth, and pipeline contribution and report to senior leadership
• Research on current accounts and target accounts and share updates with team to align on content for reach outs.
Skills and Qualifications
Required
Preferred
• 4–6 years of B2B marketing experience with direct campaign execution responsibility
• Proven experie