Why join us:
KMC Solutions is a leading provider of versatile workspace and international workforce solutions across the Philippines, and Colombia. Through KMC TEAMS, we enable global enterprises, mid-market leaders, and high-growth companies to build, scale, and manage international workforces through four strategic operating models:
Employer of Record (EOR): [Compliant, full-stack international hiring and payroll without local entity setup.]
Center of Excellence (COE): [Specialized domain hubs delivering high-value technical and operational capability.]
Build-Operate-Transfer (BOT): [A structured transition model where KMC builds and operates teams under client branding before seamless ownership transfer.]
Global Capability Centers (GCC): [Fully branded, dedicated enterprise offshore centers with end-to-end infrastructure, HR, and governance.]

Why this role matters:
As a B2B Demand Generation Lead, you'll build the pipeline engine that fuels KMC's growth across global markets. This role is key to scaling qualified leads into revenue,



giving you full ownership of multi-channel campaigns and a direct line to executive-level impact.

What you'll be doing:
Build and scale demand campaigns
Launch multi-channel lead gen programs across paid search, LinkedIn, Twitter/X, and email
Design ABM strategies that target enterprise accounts and key decision-makers
Turn leads into pipeline
Build and refine lead scoring frameworks to convert MQLs into SQLs
Create automated nurture sequences that move prospects through the buying journey
Partner with sales to align on personas, campaign calendars, and handoff processes
Optimize with data
Track CPL, CAC, lead velocity, and pipeline contribution across CRM and marketing platforms
Run A/B tests on ad copy, landing pages, and CTAs to lift conversion rates

What you bring:
Experience: 5-8 years in B2B demand generation, digital growth marketing, or lead gen
Must-have: Proven experience generating qualified leads for GCCs, shared service

📌 B Demand Generation Lead (India)
🏢 KMC Solutions
📍 India