About the Role:
We are looking for a video-first marketer to own our creator relationships. You will not just "manage agencies" but actively build a community of content creators who genuinely love our brand. You will be responsible for sourcing, briefing, and managing hundreds of micro-influencers to generate high-quality User Generated Content (UGC) that drives performance ads and brand trust.
Key Responsibilities:
Scouting & Cohort Building:* Identify and recruit 50+ recent micro-influencers and UGC creators every month who align with our brand aesthetic (Instagram Reels & YouTube Shorts focus).
Campaign Management:* End-to-end management of barter and paid collaborations—from initial outreach and negotiation to product shipping and tracking deliverables.
Creative Briefing:* Write sharp, performance-driven video briefs.



You must understand "hooks," "CTA placement," and visual storytelling that stops the scroll.
Quality Control:* Ensure all UGC videos meet high production standards (lighting, audio, hook) while retaining an authentic, "organic" feel.
Performance Analysis:* Track ROI (Views, CTR, Cost Per Acquisition) of influencer posts and whitelisted ads. Kill what doesn't work; double down on what does.
Must-Have Skills:
Deep understanding of the Instagram & YouTube creator ecosystem in India.
Ability to distinguish between "vanity metrics" (likes) and "performance metrics" (sales/clicks).
Strong negotiation skills (getting the best rates for long-term partnerships).

📌 Influencer Marketing (Bandra West)
🏢 Keya Foods International Pvt.Ltd.
📍 Bandra West