17 Aug
|
KodeKloud
|
India
KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.
Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.
Role Overview
We’re hiring a Senior Performance Marketing Lead to own KodeKloud’s paid growth end to end, from strategy and budget allocation to P&L; across Google, Meta, and experimental channels. This is a high-ownership role for someone who can architect paid from the ground up and hold the line on ROAS while scaling spend efficiently.
* 6+ years in performance or paid marketing, with hands-on ownership of Google and Meta at scale, and ideally experience with experimental channels like Reddit and X.
* Proven track record of hitting and stabilizing ROAS and CAC targets while managing significant paid budgets with direct P&L; accountability.
* Deep expertise in account architecture, audience segmentation, and full-funnel campaign design across awareness and conversion.
* Strong analytical skills across forecasting, attribution, budget pacing, and reporting to leadership.
* Comfort partnering with creative, content, and product teams to turn briefs into high-performing campaigns.
* Experience marketing to engineers, DevOps, Cloud, or AI practitioners, or to technical or SaaS audiences, is a solid plus.
* Own end-to-end paid strategy, budget allocation, and P&L; across Google, Meta, and experimental channels such as Reddit and X, with accountability for a stabilized 3 to 4x ROAS.
* Rebuild the paid account architecture from scratch, including logical campaign structuring, audience segmentation, and clear separation of awareness versus mid-funnel conversion campaigns.
* Lead the agency-to-in-h
📌 Performance Marketing Lead (India)
🏢 KodeKloud
📍 India