About YABX
Yabx is a global FinTech venture of Mahindra Comviva aimed at simplifying financial access to the 2 Bn+ under-banked people in the emerging markets of Africa, Asia, and Latin America. We use technology and analytics to reduce the cost of delivering financial services. In doing so, we partner with leading Telecom Operators, Banks, MFI's, Credit Bureaus, Mobile Financial Providers & handset vendors. Yabx’s mission is to create world-class innovative products to improve the lives of these people.
Yabx was incubated by Mahindra Comviva and operates between The Hague, Current Delhi, and Nairobi. We are a team of industry experts and entrepreneurs with global experience.
Work Location
Gurgaon
Total Experience
2-4 years
Position
Marketing Lead – Customer Value Management (2–4 Years)
Job Description:
Role Overview
As a Marketing Lead – CVM, you will drive customer acquisition, engagement, retention, and repeat usage across Yabx’s digital lending products. This is a hands-on, analytics-driven role with high ownership and exposure to business, product, and regional teams.
Key Responsibilities
Customer Acquisition & Lifecycle Management
Build customer segments using demographic, behavioral, and transaction data
Design and optimize lifecycle communication across acquisition, activation, usage, repayment, and reactivation stages
Partner with product and business teams to improve customer journeys and credit education
Campaigns & Growth Execution
Plan and execute SMS, WhatsApp, USSD, IVR, ATL/BTL campaigns across markets
Design merchant offers, discounts, vouchers, and partnerships to drive usage and engagement
Own end-to-end campaign execution, tracking, and performance reporting
Analytics, Experimentation & Optimization
Track and improve key KPIs: opt-ins, active users, loan uptake, repeat usage, repayment, and retention
Run A/B tests, pilots, and growth experiments to continuously improve performance
Identify new growth opportunities, segments, and offer constructs
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📌 Marketing Lead (Gurugram)
🏢 Yabx
📍 Gurugram