17 Aug
|
Xtremex
|
New Delhi
Growth & Performance Marketing Manager
Company: XTREMEX
Location: NSP, New Delhi
Work Mode: Full-time, On-site
Experience: 2–4 Years
About XTREMEX
XTREMEX is a fast-growing D2C streetwear and activewear brand building a solid presence across online and offline retail.
We are looking for a full-stack Growth & Performance Marketer who can go beyond simply running Meta Ads.
This person will be responsible for understanding the entire growth engine — marketing strategy, Meta Ads, Shopify, customer journey, CRO, analytics, creative strategy, retention and overall revenue growth.
If your experience is limited to launching campaigns and checking ROAS, this role is probably not for you.
The Role
You will work closely with the founder and take ownership of XTREMEX's digital growth.
You will be expected to combine performance marketing + e-commerce + analytics + marketing strategy to grow the brand profitably.
Key Responsibilities
1. Performance Marketing
Own and scale Meta Ads across Facebook and Instagram.
Develop acquisition, retargeting and remarketing strategies.
Manage campaign structures, budgets, audiences and bidding strategies.
Analyze ROAS, CAC, CPM, CPC, CTR, CVR, AOV, MER and contribution margin.
Identify winning campaigns, audiences, products and creatives and scale them.
Continuously test:
Creatives
Hooks
Offers
Audiences
Landing pages
Campaign structures
Ad formats
Diagnose sudden changes in performance and take corrective action.
Build a systematic testing and scaling framework.
2. Shopify & E-commerce
You should be comfortable working directly inside Shopify, not simply sending requirements to someone else.
Responsibilities include:
Manage and optimize the Shopify storefront.
Analyze Shopify sales, product and customer data.
Monitor conversion rate and funnel performance.
Identify products driving the majority of revenue.
Improve product pages, collections and landing pages.
Work on merchandising and product positioning.
Optimize the customer journey from a
📌 Growth & Performance Marketing Manager (New Delhi)
🏢 Xtremex
📍 New Delhi