About the Role
We are looking for a Brand Manager to lead and strengthen the brand identity of Vianaar across digital, creative, content, PR, and other brand touchpoints.
The role will involve a combination of brand strategy, content direction, creative management, visual storytelling, digital presence, PR, and cross-functional collaboration.
The ideal candidate should have a robust understanding of premium/luxury branding, excellent storytelling abilities, and the ability to maintain consistency across multiple platforms and communication formats.

Key Responsibilities
1. Social Media & Online Reputation
Own and uphold the brand image and voice for Vianaar and The Blue Kite across all digital platforms.
Oversee end-to-end management of: o Instagram: content planning, posting schedules, stories, bios, creative direction, collaborations, and communication. o LinkedIn: content ideation, posting, leadership communication, and profile optimization.
Ensure platform-wise consistency in messaging, design language, and brand storytelling.
Oversee regular Online Reputation Management
2.



Creative & Collateral Management
Lead the creation, review, and quality control of all external and internal communication collaterals, including: Websites, brochures, WhatsApp communications, emailers, blogs, books, handover kits, newsletters, festive greetings, and Vianaar App content.
Conceptualize themes and work with the design team in Goa for design requirements.
Act as the primary liaison with all external agencies, designers, writers, and creative partners.
3. Photoshoots, Visual Direction & Asset Planning
Develop and approve photoshoot concepts, moodboards, and visual guidelines ensuring alignment with each project’s design language and brand tone.
Oversee shoot execution and ensure delivery of high-quality assets for digital, print, and PR use.
Ideate and work on reference decks for social media shoots for The Blue Kite.
4. SEO-Driven Blog Strategy & Content
Oversee the SEO blog str

📌 Brand Manager (New Delhi)
🏢 Vianaar Homes
📍 New Delhi