Role: Retention Marketing Executive
Location: Pune
Salary Bracket - 3- 5 LPA
ABOUT FARMDIDI
FarmDidi is a funded foodtech startup on a bold mission to empower at least 1 million rural women while bringing high-quality, authentic food products to every Indian household. We are building India's next Amul, rooted in purpose, driven by hustle.
1 Pickle Brand on Amazon India
Featured on Shark Tank India: youtube.com/watch?v=eF6SdHBKVQ
Backed by Samved VC, LVX, Indigram Labs and IIM Calcutta
Recognised by UNDP, NITI Aayog, Wharton Economic Forum, Maharashtra Government and MEITY
We are small but mighty, and every person here shapes the future of the company. We believe that when a rural woman earns, it is not just her family that wins; the entire nation moves forward. If that idea excites you, you will fit right in.
WHY JOIN THE FARMDIDI TRIBE?
We need someone who owns retention end to end, not someone who runs a campaign and
waits. If you are data-driven, creative with communication, and care about
making customers come back because they genuinely love what we stand for, this
role is for you.
Work directly with Founders, real decisions, real ownership, from day one
6-month appraisals; we do not make you wait a year to be recognised
ESOPs, a stake in what we are building together
Impact you can see, not a number buried in a dashboard
Onsite, Pune (Hadapsar)
Work
Timings: 9:30 AM to 6:30 PM | Alternate Saturdays off
WHAT YOU WILL OWN
Own end-to-end WhatsApp and email marketing campaigns to drive repeat purchases and reduce customer churn
Build and manage customer segments on CRM for targeted, personalised communication at every stage of the lifecycle. Track and report on key retention metrics, repeat order rate, customer lifetime value and churn rate, and translate data into action
Own AI-based customer interactive communications to drive retargeting and retention
Design and execute loyalty programs, referral campaigns and win-back flows for lapsed customers
Run A/B
📌 Retention Marketing Executive (Pune)
🏢 FarmDidi
📍 Pune