SafeYatri is a travel technology company building a smarter, safer and more transparent way to book intercity and outstation travel across India.
We are looking for a hands-on Digital Marketing Executive who can take ownership of customer acquisition through SEO, Google Ads and Meta Ads.
This is not a social-media-only role. Your primary goal will be to help SafeYatri generate qualified leads, bookings and revenue while building robust long-term organic traffic.
What You’ll Do
SEO
* Conduct keyword research for outstation cab, taxi, intercity and shared-cab searches.
* Plan and execute on-page SEO strategies.
* Optimize route-specific landing pages.
* Perform technical SEO audits and identify website issues.
* Improve internal linking, site structure and indexability.
* Manage Google Search Console,
sitemap and indexing issues.
* Conduct competitor and SERP analysis.
* Develop and execute off-page SEO and backlink strategies.
* Track keyword rankings, organic traffic and organic conversions.
* Identify opportunities to increase organic leads and bookings.
Google Ads
* Create, manage and optimize Google Search campaigns.
* Build campaigns around routes, destinations and high-intent keywords.
* Conduct keyword, search-term and negative-keyword research.
* Optimize CPC, CTR, conversion rate and CPA.
* Set up and monitor conversion tracking.
* Manage campaign budgets and performance.
* Test ad copy, keywords and landing pages.
* Continuously optimize campaigns based on actual business results.
* Prepare regular performance reports and actionable insights.
Meta Ads
* Create and manage lead-generation and conversion campaigns.
* Set up retargeting campaigns and audiences.
* Test audiences, creatives and cam
📌 Digital Marketing Executive (Amritsar)
🏢 SafeYatri
📍 Amritsar
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