Role Summary
Own top-of-funnel growth for sip24seven's D2C app (content, social, community, referrals, and test ads). Success is measured in real activations—installs, KYC completions, and activated SIPs—not just reach or likes.
Key Responsibilities
Content & Social: Plan/execute weekly Reels & Shorts on personal finance and SIP myths with in-house editor.
Community & Referrals: Grow WhatsApp/Telegram groups and manage user-get-user referral campaigns.
Paid Experiments: Run test ads (₹5k–10k/mo on Meta/Google); optimize for CAC per activated SIP, not clicks.
Growth & Organic: Pitch finance creators on CPA/affiliate model (zero upfront cost); basic SEO and ASO optimization.
Funnel Analytics: Weekly drop-off analysis:



Installs → KYC Completed → First SIP Activated → AUM Added.
Requirements & Qualifications
Experience: 0–2 years. Proven personal track record (grew a page, ran fest marketing, affiliate project) beats a generic resume.
Analytics & Skills: Basic Meta Ads Manager / Google Analytics comfort; rapid learner.
Languages: Basic English, Native/near-native Hindi or Marathi fluency is a strong plus for regional targeting.
Mindset: Self-starter thriving in ambiguous environments; basic finance/SIP understanding is a bonus.

📌 Growth Marketing Associate (Pune)
🏢 SiP24Seven
📍 Pune