As a Performance Marketer, you’ll continuously monitor the health of live paid campaigns —
search, display, video — across platforms. The ideal candidate should be skilled in platforms like
Google Ads, Meta, DV360 and have a sharp eye for cost-effectiveness, targeting effectiveness,
and conversion behavior.
Track real-time campaign performance via dashboards
Suggest bid adjustments, targeting refinements, creative swaps based on performance
Analyze campaign attribution and optimize for final funnel conversion
Work with the content and insights teams to improve ad relevance
Flag underperforming regions, creatives, or landing pages for immediate action
Participate in daily war room reviews to provide campaign recommendations
Support A/B testing across creatives, placements, audiences
Assist in budget pacing, audience overlap avoidance, and CTR/CPL improvement
Required Skills and Experience:
● 3+ years of experience with Google Ads and Meta Ads platforms,DV360, including
campaign setup, optimization, and analysis.
● Robust analytical and problem-solving skills with a data-driven approach to
decision-making.
● Excellent communication and interpersonal skills, with the ability to work
collaboratively across departments and with external partners