About the job - Senior Manager – Performance Marketing
Location: Bangalore
Experience: 6–10 years
Function: Growth / Performance Marketing

About The Role:

We’re looking for a results-driven Senior Manager – Performance Marketing to lead and scale our paid digital acquisition efforts across multiple platforms. This role requires a strong balance of strategic thinking, hands-on execution, and deep analytical expertise to drive high-quality leads and measurable business impact.

Key Responsibilities:

Plan, execute, and optimize paid digital marketing campaigns across Meta, Google (Demand Gen & Display), LinkedIn, YouTube and other Biddable ad platforms
Own performance measurement across channels and regularly report on ROAS, CAC, CPL, and conversion metrics.
Optimize media spends and campaign performance using data-driven insights and experimentation.
Identify new growth opportunities, channels, and scalable acquisition strategies.
Collaborate closely with content, design, and product teams to develop high-performing ad creatives and landing experiences.




Analyze end-to-end customer journeys across multiple touchpoints and channels.
Set up, track, and optimize conversion points and user funnels to improve lead quality and conversion rates.
Drive A/B and multivariate testing across ads, creatives, landing pages, and funnels.
Stay ahead of emerging ad formats, platforms, and marketing technologies, and provide recommendations for adoption.

Requirements & Skills:

6+ years of hands-on experience managing paid advertising campaigns across Google (Demand Gen & Perf. Max), Meta, LinkedIn
Proven experience in lead generation and performance-driven marketing.
Robust expertise in campaign optimization, budget allocation, and performance forecasting.
Solid experience with A/B testing and experimentation frameworks.
Good working knowledge of analytics tools such as Google Analytics.
Hands-on experience with Tableau, Salesforce, and Zapier is a strong plus.
Advanced proficiency

📌 Senior Manager (Bengaluru)
🏢 upGrad
📍 Bengaluru