Company: Aniwell
Industry: D2C / Consumer / Pet Wellness
Experience: 2–6 years
Employment Type: Full time
Location: Hyderabad

About Aniwell
Aniwell is a growing D2C pet wellness brand focused on building trusted, high-quality products for dogs and cats. We sell across our own website and multiple online platforms, and we are building a scalable, performance-driven growth engine. We are looking for a Growth Marketing Executive who understands how to scale brands through structured execution, data-driven decisions, and continuous experimentation across channels.

Role Overview
The Growth Marketing Executive will be responsible for executing and optimizing end-to-end growth initiatives across paid media, marketplaces, platform listings, content distribution, and partnerships. This role requires a balance of execution, analysis, and strategic thinking, with ownership over day-to-day growth operations and experiments.

Key Responsibilities

Performance Marketing & Paid Growth:
Plan, execute, and optimize paid campaigns across multiple platforms, manage campaign setup,



creative uploads, targeting, budgeting, and optimization. Track and analyze key metrics such as CAC, ROAS, CTR, conversion rate, and LTV. Build and maintain performance dashboards and reports. Continuously test creatives, audiences, messaging, and funnels. Platform Listings &

Conversion Optimization: Create and optimize product listings across: Brand website (D2C), Marketplaces and third-party platforms. Ensure consistency in messaging, keywords, pricing, and visuals. Improve conversion rates through content optimization and testing. Creator, Influencer &

Platform Outreach: Identify and collaborate with creators, influencers, and platform partners. Manage outreach, onboarding, and coordination of collaborations. Support UGC-driven growth across organic and paid channels. Explore new platforms and growth channels relevant to the brand.

Keyword Research & Demand Capture: Conduct keyword and audience resea

📌 Growth Executive (Hyderabad)
🏢 Aniwell
📍 Hyderabad