Job Title: Social Media & Influencer Executive
Location: Malad East, Mumbai — In-office (Monday to Saturday)
Employment Type: Full-time
Experience: Fresher to 6 months
Reports to: Founder

About the Role
We are a fast-growing, founder-led direct-to-consumer (D2C) company. We're looking for a Social Media & Influencer Executive to handle our day-to-day organic social media execution primarily on Instagram — alongside owning influencer relationships end to end. You'll ensure content goes out at the right time, in the right way, while also identifying, onboarding, and managing influencers who represent the brand.

Key Responsibilities
Social Media
Schedule and publish content (reels, posts, stories) across social platforms — knowing the right day, time, and format for maximum reach.
Maintain and update the content calendar in line with the strategy set by Founder.
Write explicit, error-free captions and copy in English for posts, reels, and stories.
Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on what's working.




Engage with the community — respond to comments, DMs, and relevant conversations in the brand's niche.
Stay updated on trending formats, audio, and cultural moments, and flag opportunities to the Organic Marketing Head.
Coordinate with video editors to ensure content is ready and posted on schedule.

Influencer Management
Identify and shortlist relevant influencers/creators for the brand's niche.
Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
Brief influencers clearly on deliverables, timelines, and brand guidelines.
Follow up on content delivery, review it for brand fit, and coordinate posting schedules.
Maintain relationships with influencers for repeat collaborations.
Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
Keep records of influencer contracts, payments, and deliverables organized.

Must-Have Skills & Qualificat

📌 Social Media and Influencer Executive- Fresher (Mumbai)
🏢 Nabhya Ayurveda
📍 Mumbai