Company Description
Praakritik, meaning "of the nature," is committed to providing certified organic and chemical-free natural food products that promote healthy living.
We ensure a direct farmer-to-consumer supply chain, enabling fair trade and affordability while supporting sustainable farming practices. Praakritik has built a trusted ecosystem that connects farmers and gaushalas with consumers, delivering clean, organic, and ethically sourced goods. Dedicated to nurturing both people and the planet, the company takes pride in promoting holistic prosperity for all stakeholders.
Role Description
The CRM & Retention Manager is a full-time, in office role based in Mumbai.
We are seeking a highly motivated and data-driven CRM & Retention Manager whose primary focus is to maximise the Customer Lifetime Value (CLTV) of our existing customer base. In this role, you will be responsible for designing, executing, and managing CRM strategies that drive repeat purchases, cross-sells, and upsells, while simultaneously implementing robust retention programs to minimise churn.
You will act as the bridge between marketing, sales, and customer success, ensuring our customers feel valued while continuously uncovering current revenue opportunities within their lifecycle.
Key Responsibilities:
Account Expansion & Existing Sales:
Drive Revenue: Develop and execute targeted CRM campaigns (WhatsApp & Phone calls) designed specifically to generate repeat sales, upsells, and cross-sells from the existing customer database.
Lifecycle Marketing: Map the customer journey and build automated communication workflows that trigger sales offers at optimal points in the customer lifecycle.
Segmentation & Personalisation: Analyse customer data (purchase history, behaviour, demographics) to create highly segmented audiences, ensuring the right sales messages are delivered to the right customers.
Sales Collaboration: Work closely to identify high-value accounts ready for expansion and close deals.
Custo