Role Overview : This role will oversee the strategy, planning, and execution of all social media and integrated marketing efforts for Nykaa Fashion. The ideal candidate will combine creative storytelling with data-driven insights to craft campaigns that drive brand engagement, channel growth, and sales impact.
Key Responsibilities :
Own integrated campaign planning for key tentpole brand & sale campaigns for Nykaa Fashion across categories (Western-wear, Indian Wear, Accessories, Sports, Global & more)
Build 360 degree marketing campaigns by leveraging channels such as Social Media Marketing, Influencer Marketing, Email marketing, PR etc to scale the brand’s digital presence.
Develop and implement strategies to scale key social media metrics on owned channels. Ensure growth is delivered through both organic and paid initiatives, driving user engagement, reach, and conversions. Optimize performance based on data insights and emerging social media trends.
Spearhead the planning, execution, and optimization of cross-channel growth marketing campaigns.
Lead brand marketing efforts to drive brand visibility and user engagement across multiple social platforms, including Instagram, Facebook, Pinterest, and YouTube.
Work cross-functionally and collaborate with various stakeholders within the marketing team to leverage their knowledge to build sound strategies across channels.
Create top of mind awareness and drive marketing innovation for Nykaa Fashion Womenswear across various channels through Hero content and campaign ideas.
Drive adoption of global brands by building effective marketing campaigns for the same across channels.
Secure strong brand investments with a content + commercial focus across key sale campaigns & build brand funded properties.
Driving collaborations to recruit recent consumers through various cross brand campaigns.
Own budget planning and campaign measurement for all campaigns.
Develop key insights and innovative solutions for content and monitor th