We are looking for a performance-driven Ads Manager to plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have a strong understanding of lead generation, audience targeting, funnels, and conversion tracking, with a focus on delivering measurable business results.
Key Responsibilities
Plan, launch, and manage Facebook, Instagram, and Google Ads campaigns
Create campaign structures aligned with business objectives (Leads, Traffic, Conversions)
Conduct audience research, create custom & lookalike audiences
Optimize ads to improve CPL, CTR, ROAS, and lead quality
Perform A/B testing on creatives, copies, audiences, and placements
Monitor daily ad spend and scale winning campaigns
Set up and manage Meta Pixel, Conversion API,



Google Tag Manager
Coordinate with design/content teams for ad creatives
Analyze performance and share weekly/monthly reports with insights
Stay updated with ad platform policies and algorithm changes
Required Skills & Qualifications
Proven experience managing Meta Ads & Google Ads
Solid understanding of lead generation funnels
Experience with conversion tracking & analytics
Ability to analyze data and take action
Basic understanding of creatives, hooks, and ad copy
Good communication and reporting skills
Detail-oriented with a performance mindset

📌 Ads Manager (Jaipur)
🏢 Digistratics
📍 Jaipur