Job Description:

Job description

About the Role

We are looking for a creative and trend-savvy Social Media Reel Creator who can create engaging, high-quality Reels and short-form videos for our textile/fashion brand.

The ideal candidate should have a strong understanding of Instagram trends, fashion content, product presentation, shooting and video editing, and should know how to create content that attracts viewers and increases engagement.

Key Responsibilities
- Create engaging Instagram Reels, Stories and short-form videos showcasing fabrics, collections, designs and products.
- Conceptualize and execute creative Reel ideas based on current Instagram trends, trending audio, transitions and formats.
- Shoot videos using mobile phones/cameras with good understanding of lighting, framing, angles and product presentation.
- Create product-focused videos highlighting fabric quality, texture, prints, colours, designs and styling.
- Develop content around new launches, collections, festive seasons, offers and promotional campaigns.
- Create behind-the-scenes content,



showroom/factory videos, styling videos, product demos and trend-based content.
- Write basic hooks, captions and content ideas for Reels.
- Keep track of trending content, sounds, hashtags and Reel formats relevant to the textile and fashion industry.
- Coordinate with the sales, marketing and design teams for content requirements.
- Maintain a consistent visual style and ensure all content follows the brand's image.
- Monitor Reel performance such as views, reach, engagement and follower growth and suggest improvements.
- Ensure regular and timely delivery of content as per the monthly/weekly content calendar.

Requirements
- 13 years of experience in Reel Creation, Video Content Creation, Social Media Content or Video Editing.
- Experience in textile, fashion, ethnic wear, apparel, jewellery or lifestyle brands will be preferred.
- Robust knowledge of Instagram Reels and short-form video trends.
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📌 Social Media Reel Creator (Surat)
🏢 Kaapro Management Solutions
📍 Surat