Job Description:

The Manager – Product & Pricing will be responsible for developing and managing the Digital TV product portfolio and pricing strategy to drive subscriber growth, revenue, ARPU, engagement, and profitability.

The role will own the product proposition across TV subscriptions, channel packs, premium content, HD/4K offerings, OTT/content bundles, add-ons, promotional offers, and customer lifecycle propositions.

Key Responsibilities

1. Product Strategy & Management
- Define and manage the DTV product portfolio based on customer needs, viewing behavior, and market trends.
- Develop new TV packs, channel bundles, premium propositions, add-ons, and value-added services.
- Manage the complete product lifecycle from concept to launch, optimization, and retirement.
- Identify opportunities for OTT + TV convergence/bundling and current digital entertainment propositions.
- Drive product simplification and improve customer understanding of plans and offerings.

2. Pricing Strategy
- Develop pricing architecture for DTV products, packs, subscriptions, and add-ons.




- Conduct price elasticity, willingness-to-pay, competitor benchmarking, and profitability analysis.
- Design customer-segment-specific pricing and promotional offers.
- Optimize pricing to balance subscriber acquisition, ARPU, retention, and margin.
- Evaluate impact of price changes on subscriber base, revenue, churn, and customer lifetime value.

3. Revenue & Monetization
- Identify opportunities to increase ARPU and customer lifetime value.
- Develop upsell and cross-sell propositions across premium channels, HD/4K, OTT, and other services.
- Analyze subscription performance and recommend corrective actions.
- Build business cases for new products and commercial propositions.
- Track product-level revenue, margins, penetration, and profitability.

4. Customer & Market Analytics
- Analyze subscriber behavior, consumption patterns, recharge/subscription trends, churn, and engagement.
- Segment custome

📌 Manager – Product (Mumbai)
🏢 Talent Leads Consultants
📍 Mumbai