Position: Head of Sales & Marketing
Location: Noida, India
Employment Type: Full time | Senior Leadership Role
About NextGen Group
NextGen Group is a fast-growing Australian business group operating across accounting and tax, AI and automation, professional training, finance and early education. We are seeking an experienced and commercially focused Head of Sales & Marketing to lead our group-wide marketing strategy, demand generation and sales operations.
This is a hands-on leadership position for someone who can develop strategy and ensure strong execution. The successful candidate will manage our marketing function and lead a small sales team responsible for cold calling, qualifying warm leads, providing initial product information and converting opportunities into appointments and sales.
Key Responsibilities
- Develop and execute sales and marketing strategies for each NextGen Group business.
- Manage the annual marketing calendar, budgets, campaigns and growth priorities.
- Lead SEO, website optimisation, content marketing and organic lead generation.
- Plan and oversee blogs, social media, email campaigns, newsletters, case studies and marketing collateral.
- Coordinate video production, including concepts, scripts, filming, editing and distribution.
- Manage Google, Meta, LinkedIn and other paid advertising campaigns.
- Improve campaign performance, lead quality, cost per lead and return on advertising spend.
- Lead and coach the sales team handling cold calling, lead qualification and initial customer enquiries.
- Establish scripts, follow-up processes, call standards and conversion targets.
- Ensure warm leads are contacted promptly, accurately recorded and progressed through the sales pipeline.
- Maintain CRM discipline, lead ownership, follow-up schedules and pipeline visibility.
- Develop sales presentations, proposals, product messaging and campaign offers.
- Monitor conversion rates from lead to appointment, proposal and customer.
- Strengthen br
📌 Head of Sales and Marketing (Noida)
🏢 NextGen
📍 Noida