B2B Copywriter

Shape how tech brands speak — and teach AI to write like a human.
Full-time/ 2–4 years' experience /B2B / TechAI-forward role / Digital Marketing Agency

About Us

Blufig is a full-service B2B marketing agency. We work with B2B tech brands helping them realize their digital aspirations. Having worked with 130+ brands, we are on track to disrupt the agency marketplace with cutting-edge marketing solutions.

What you'll do

Write and edit copy across channels: websites, landing pages, ads, email sequences, case studies, LinkedIn, and any short form content for B2B clients.
Translate dense technical products and services into clear, compelling messaging that speaks to business decision-makers.
Collaborate with writers, editors, strategists, designers, and account managers to develop content concepts rooted in each client's positioning and audience.
Maintain and evolve brand voice guidelines for multiple clients simultaneously without losing consistency.
Own the editorial process from brief to final draft: including SM calendars, strategy, revisions,



stakeholder feedback cycles, and approvals.
Use AI writing tools actively to speed up drafts, explore angles, humanize AI-assisted output, and iterate faster without compromising quality.
Stay current on B2B content trends, platform algorithm changes, and evolving best practices in AI-assisted writing.

Requirements
What we're looking for
Skills & experience

2–4 years of copywriting experience, preferably in a B2B or agency context.
Proven ability to write for tech, SaaS, or complex-product categories - portfolio evidence required.
Solid grasp of content strategy: why a piece exists, not just how it reads.
Comfortable writing both short-form (ads, social, CTAs) and some long-form (blogs, case studies).
Excellent editing instincts, ability to improve others' drafts as naturally as your own.

Traits we value
Curious and critical: you ask why before you ask how.
Comfortable with ambiguity: you can shape a bri

📌 Copywriter (Bengaluru)
🏢 Blufig Digital Private
📍 Bengaluru