Responsibilities & Key Deliverables
Review and team Management

Monitoring and driving cluster level activation team
Dashboards for management review
Budget management
Monitoring and optimising cost of enquiry and conversion through BTL

HO led BTL
Theme based BTL

Planning and executing theme based BTL for brands.
Agency pitch for evaluating cost and innovative idea.
Route plan coordination with field team
Execution monitoring and ROI
Quick enquiry monitoring and focus on LEBR conversions.

Exhibitions

Participation in EV expos.
Cost negotiation with exhibitors.
Creative for vehicle display.
Execution and monitoring ROI.

Launch events

Planning launch events
Launch theme
Hotel booking through Admin.
Invites to key stake holders.

AO Led BTL

Conceptualization of BTL at AO as per market need.
Setting up process and monitoring of AO led BTL.
LEBR monitoring.
Monthly budget monitoring.
Cluster wise, agency wise ROI monitoring

Agency empanelment

On boarding of agencies
Agency rate card
Preferred Industries




Automotive IndustryMarketing & CommAdvertising/MarketinEducation Qualification
Bachelor of Engineering; MBA; Graduate; Masters in Marketing ManagementGeneral Experience
10-15 years of Work Experience in Auto, Advertising Agency, Farm, Construction Business.12-14 years overall (Preferred - At Least 5 years experience in Automobile industry; Preferred - experience in Field SalesCritical Experience
10-15 years of Work Experience in Auto, Advertising Agency, Farm, Construction Business.Cutting-edge Mind-Set.Experience of handling renowned brands, Product Launches.Independently handling Marketing Campaigns and Liaison with Advertising Agencies.Has spent at least 5 years in the Automobile industry.Preferred experience in Field Sales within MandM.Has in depth product knowledge and is well versed with Marketing tools and metrics.Has the ability to understand multiple stakeholder interests and respond accordingly.Has the ability to garner consumer insights while mentoring a

📌 Lead - Activations (Mumbai)
🏢 Mahindra and Mahindra
📍 Mumbai