About Us:
Paytm is India’s leading mobile payments and financial services distribution company. A pioneer of the mobile QR payments revolution, Paytm builds technology that enables small businesses and consumers to participate in the digital economy. Our mission is to serve half a billion Indians and bring them into the mainstream economy through technology.
About the Role:
We are looking for a strategic and data-driven Growth leader to own and scale growth for the Paytm for Business app. The role will be responsible for driving activation, engagement, retention and winback, with a strong focus on improving service-led product journeys and building a scalable growth engine.
The ideal candidate will combine strong product and growth thinking with deep expertise in analytics, experimentation and lifecycle marketing. This is a high-ownership role that will work closely with Product, Engineering, Data, Marketing and Business teams to identify growth opportunities, design interventions and drive measurable outcomes at scale.
Key Responsibilities:
- Own the growth charter for the Paytm for Business app, covering activation, engagement, retention and win back.
- Identify opportunities across key service product journeys and build strategies to improve user adoption, usage and retention.
- Build a data-led growth engine using user analytics, cohort analysis, funnel metrics and behavioral insights.
- Drive a robust culture of experimentation and rapid iteration, including hypothesis creation, A/B testing and measurement of business impact.
- Own and scale lifecycle marketing / CLM initiatives across user segments and stages of the customer journey.
- Leverage AI and Agentic capabilities to automate growth workflows, personalization, customer lifecycle management and decision-making.
- Define and track growth KPIs, identify gaps and translate insights into actionable product and business initiatives.
- Work cross-functionally with Product, Engineering, Data Science, Marke