Marketing Manager
Do you enjoy developing business networks for market penetration?
Are you motivated by the chance to contribute to diverse elements of marketing?
About our Team
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually.
About the Role
The Marketing Manager is instrumental in driving the growth and market penetration for our portfolio of shows. The incumbent will determine the total addressable market size, identify growth opportunities across key industries and segments, and devise strategies for audience expansion. This position is responsible for nurturing relationships with associations, analysts, influencers, media, and industry bodies, acting as the show's onsite lead. This role involves close collaboration with the sales team to align on enablement and account-based marketing (ABM)



plans and acting as the customer's voice to inform our Insight programs.
Responsibilities
Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy. Establish market size, penetration, and identify growth opportunities across key industries and segments.
Proposing and implementing audience growth strategies along with managing relationships with associations, analysts, influencers, media, and industry bodies
Leading onsite at shows and represents our brand at external market/industry-specific events. Developing detailed visitor and exhibitor marketing plans and objectives.
Working with the Sales team on enablement and ABM plans.
Collaborating on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead.
Outlining core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Enga

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