Founding CMO
Saraathi AI Private Limited | India (Remote-friendly) | Full time | Founding Team
About Saraathi
Everyone needs someone to talk to — yet millions of Indians have no one they can open up to without judgment. is an anonymous, AI-matched peer-support platform for emotional wellness, built for India in Hindi, Hinglish, and 11 Indian languages. We connect people going through life's everyday challenges — work stress, relationships, exam pressure, big life transitions — with trained peer listeners who've lived through the same, in their own language.
We are an early-stage, incorporated startup with our product design and frontend complete (), a Startup India Seed Fund application in advanced review, and a focused 6-month roadmap to our first users and revenue.
The Role
We're looking for a Founding CMO to own the entire demand side of the business: brand, growth, community, and revenue. This is not a campaign-management job — it's category creation. Emotional wellness through peer support barely exists as a category in India,



and your job is to make talking to a saarthi feel as normal as calling a friend.
The challenge is unique: we're growing a product people love but hesitate to talk about publicly. You'll need to build growth loops that respect anonymity, content that destigmatizes without preaching, and communities that market themselves. You'll work directly with the founder as a true partner: product and technology on one side, brand and growth on the other.
This is a founding-team position with meaningful equity, and full ownership of how India meets Saraathi.
What You'll Own
Category & brand — define how Saraathi talks about emotional wellness in India: warm, stigma-free, never clinical; build a brand voice that works in Hindi, Hinglish, and regional languages
0→10 K user growth — own the roadmap to our first 10,000 users on a lean, grant-funded budget; find the channels that work (campus communities, creators, vernacular social, partnerships) and doub

📌 Fractional chief marketing officer (Agra)
🏢 Saraathi
📍 Agra