About the Job
We are seeking a technically minded Marketo professional who can work directly with a US based financial services company’s Marketing Head and business stakeholders from day one. The ideal candidate should have hands-on experience using Marketo in a production setting and be comfortable discussing lead management, lead scoring, smart campaigns, program structures, segmentation, forms, landing pages, reporting, and integrations.
This role is not a software development role. However, you should understand how Marketo exchanges data with external systems through APIs and integrations, including Salesforce CRM and other custom web applications.
You will act as a bridge between business users, marketing teams, and the development team.
Core Responsibilities
- Stakeholder Consultation & Requirement Gathering: Act as the primary technical partner for the Marketing Head and business stakeholders to translate marketing strategies into executable Marketo solutions.
- End-to-End Campaign & Lifecycle Architecture: Own the technical setup of Marketo core functions,



including lead lifecycle management, behavioural lead scoring, smart campaigns, and automated nurturing.
- Salesforce CRM Synchronisation & Data Mapping: Manage the bi-directional Salesforce-Marketo sync across core objects (Leads, Contacts, Opportunities), ensuring precise field mapping and data normalisation.
- API & Systems Integration Management: Partner with engineering teams to oversee Marketo data exchanges with custom web applications using REST APIs, JSON, and webhooks.
- Marketing Assets & Execution Oversight: Build and optimize operational marketing assets, including smart forms, landing pages, email programs, and scalable program templates.
- System Health, Troubleshooting & Analytics: Lead the technical resolution of Marketo operational issues and sync errors while establishing data-driven reporting for marketing performance.
- Cross-Functional Bridging: Serve as the critical bridge conn

📌 Senior marketo technical analyst (Davanagere)
🏢 Mindfire Solutions
📍 Davanagere