Marketing automation and customer data specialist (Shivamogga)

Marketing automation and customer data specialist (Shivamogga)

17 Aug
|
VRIZE
|
Shivamogga

17 Aug

VRIZE

Shivamogga

Key Responsibilities
Design, build, and QA multi-step customer journeys using Braze Canvas with conditional logic and A B testing
Implement dynamic personalization using Liquid logic including conditional branching and templating
Manage and utilize Braze Catalogs for product feeds and dynamic content injection
Configure and troubleshoot campaign triggers such as custom events, attributes, and purchase data
Ensure campaigns scale effectively by considering rate limits, throttling, and performance constraints
Partner with data and engineering teams to ensure accurate and timely event and attribute availability via m Particle
Required Skills and Experience
6+ years of hands-on experience with Braze, including Canvas and campaign execution
Deep knowledge of Liquid logic for personalization and dynamic content
Strong experience with m Particle including event taxonomy design, user identity resolution, and data quality validation
Experience configuring m Particle connections and feeds to downstream tools including Braze




Familiarity with m Particle debugging tools to validate event flow, attributes, and user profiles
Experience working with Census for data activation is a plus
Hands-on experience with Braze SDKs for mobile and web , including implementation best practices and troubleshooting
Solid understanding of large-scale campaign execution and operational considerations
About the Company
VRIZE is a Global Digital & Data Engineering company, committed to delivering end-to-end Digital solutions and services to its customers worldwide. We offer business-friendly solutions across industry verticals that include Banking, Financial Services, Healthcare & Insurance, Manufacturing, and Retail. The company has strategic business alliances with industry leaders such as Adobe, IBM Sterling Commerce, Blue Yonder, IBM, Microsoft, Docker, Sisense, Competera, Snowflake, and Tableau.
VRIZE is headquartered out of Tampa (Florida) with a team size of 410 employees globally, currently,

📌 Marketing automation and customer data specialist (Shivamogga)
🏢 VRIZE
📍 Shivamogga

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