Job Description: Senior Campaign Manager (Performance Marketing – Meta Platform)
Location: Work from Home
Shift Timing: 9:00 PM – 6:00 AM (Night Shift)
Experience Required: 5+ Years in Performance Marketing (Meta Ads Focused)
About the Role:
We are seeking a Senior Campaign Manager – Performance Marketing with deep expertise in the Meta platform (Facebook & Instagram Ads). The ideal candidate will be responsible for driving performance, scalability, and efficiency of campaigns through strategic planning, hands-on execution, advanced optimization, and data-driven decision-making. You will own end-to-end campaign management and play a key role in improving ROI for high-impact global clients.
Key Responsibilities:
Own and manage end-to-end performance marketing campaigns on Meta (Facebook & Instagram Ads).
Plan, execute, and optimize campaigns for objectives like conversions, app installs, lead generation, and e-commerce sales.
Monitor budget pacing (daily, weekly, monthly) to ensure optimal spend utilization and performance efficiency.




Build and scale high-performing funnels including prospecting, retargeting, and remarketing strategies.
Set up and manage Meta Pixel, Conversion API (CAPI), custom conversions, and event tracking.
Develop and optimize agile product ads (DPA) using catalogs for e-commerce and performance campaigns.
Perform deep audience analysis and segmentation using custom audiences, lookalike audiences, and interest-based targeting.
Continuously test and optimize creatives, formats, placements, bidding strategies, and campaign structures.
Work closely with creative teams to guide ad copy, formats, and visual direction for performance-focused creatives.
Analyze campaign data, derive actionable insights, and prepare performance reports for stakeholders and clients.
Identify growth opportunities through scaling strategies and experimentation frameworks.
Guide and mentor junior campaign managers and analysts.
Stay updated with Meta platform updates, pol

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