Location: Remote
Experience: 3+ Years
Salary: Competitive
Reports to: Founder & Director
Role Overview:
The Digital Marketing & Ecommerce Specialist will be responsible for the development, execution, and measurement of integrated marketing campaigns to support lead generation and sales revenue. We are looking for a resilient individual comfortable in an individual contributor role who can "think for themselves" and troubleshoot technical issues independently.
Key Responsibilities:
1. End-to-End Campaign Management:
Planning & Execution: Develop and manage tactical campaign plans and marketing calendars.
SEM Excellence: Set up and manage high-performance campaigns on Google Ads and Bing Ads (Search, Display, Remarketing, Shopping, and PMax).
Social Advertising: Set up and manage paid social media ads across Facebook, Instagram, Pinterest, Tik Tok, Twitter (X) and Linked In
Native Advertising: Set up and manage paid native ads campaigns at Taboola, Outbrain etc
Conversion Focus: Optimize all paid campaigns to achieve target conversion rates and high ROAS.
2.



Search Engine Optimisation (SEO)
Technical & On-Page: Research target keywords and perform technical/on-page SEO for landing pages and websites.
Link Building: Create and execute plans to acquire high domain authority (DA) backlinks.
Webmaster Tools: Manage and monitor site health via Google Search Console and Bing Webmaster Tools.
3. Ecommerce & Marketplace Operations
Shopify Mastery: Hands-on proficiency in managing Shopify storefronts, including product lifecycle management, app integrations, and conversion rate optimization (CRO). Must be comfortable navigating Shopify Liquid basics and utilizing Shopify Analytics to drive marketing decisions.
Marketplace Brand Management: Looking after and growing brands on e Bay, Amazon, and Facebook Marketplace.
Product Listings: Ensure all marketplace listings are optimized for search and sales.
4. Email Marketing & Automation
Deployment: End-to-end campaign set-up: sch

📌 Digital marketing (Thane)
🏢 Cave Digital Australia
📍 Thane