Purpose of the job:
The Marketing Campaign Specialist is responsible for executing and optimizing digital marketing campaigns across Randstad Enterprise concepts to achieve business objectives, such as lead generation, brand awareness and revenue growth. This role involves leveraging B2 B digital marketing and ABM principles to target high-value accounts by supporting the end-to-end process of campaign development, campaign setup, and monitoring performance tracking and analysis. The specialist collaborates closely with cross-functional teams within the Digital Marketing team, and with the business partners within the larger Marketing team, to align ABM initiatives with broader marketing goals and objectives.
Responsibilities:
Campaign Planning and Execution : Support the planning and execution of end-to-end ABM campaigns tailored to large enterprise target account segments, utilizing channels such as email, Linkedin sponsored ads, Google Ads, content syndication, programmatic ads and more.
Work closely with the Marketing Campaign Manager and content and creative teams to create tailored marketing assets to the needs and preferences of target accounts across the customer journey.
Audience Targeting and engagement : Utilize data-driven market insights and customer data to build targeted, personalized campaigns. Execute engagement and nurture campaigns to deliver optimized content experiences.
Campaign optimization: Utilize marketing channels to drive campaign effectiveness, and implement creative methods to improve demand generation efforts.
Content Personalization and Messaging: Work with the content team to develop personalized content and messaging strategies tailored to the unique needs and interests of target accounts and key decision-makers.
Cross-Functional Collaboration : Work closely with cross-functional B2 B marketing teams, including content creators, designers, marketing campaign managers, performance analytics, and more to ensure seamless campaign execu