What you will own
Pipeline and revenue contribution. You own marketing-sourced and marketing-influenced pipeline. Marketing’s primary measure of success is its contribution to qualified pipeline and revenue — not awareness or activity for its own sake.
The positioning. You own how Strobes is positioned and differentiated as the agentic pentesting and exposure validation platform for technical security buyers.
The demand engine. You build the repeatable, multi-channel system that generates and converts demand across the funnel.
The team and budget. You lead, grow, and structure the marketing team, and you own the budget and martech stack.
Key responsibilities
Demand generation & pipeline
Own marketing-sourced pipeline and its contribution to revenue; set and hit quarterly pipeline targets aligned to sales capacity.
Build and run integrated demand programs across paid media, SEO/AEO and content, webinars and CISO events, lifecycle email and nurture, retargeting, and partner / co-marketing.
Stand up account-based marketing (ABM)
for target enterprise accounts and orchestrate it tightly with BDRs/SDRs and account executives.
Own the full lead lifecycle — capture, scoring, routing, and MQL → SQL → pipeline conversion — in Hub Spot, with standardized SQL definitions and clear SLAs agreed with sales. Closing the assignment-and-conversion leak in the funnel is an explicit priority of this role.
Product marketing & positioning
Own messaging and positioning for the platform
Drive launches and packaging narratives; translate technical capability into explicit buyer value, anchored in real proof.
Build sales enablement that wins — decks, battlecards, one-pagers, demo scripts, and ROI / business-case tools.
Sales & go-to-market alignment
Partner with sales leadership and the BDR/SDR teams (India and U. S.) on territory plans, target-account lists, and outbound campaign alignment — including hiring-signal-based outbound to App Sec/product-security leaders.
Define and own a shared se