About the Company:
Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520 M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more
Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.
Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 15 L+ customers, with a 90% success rate and 30% Mo M growth over the past year.
About the role:
We're looking for a Content Writer to join Traya's in-house team, someone who can take complex health and wellness topics and turn them into accurate, engaging long-form content across blogs, landing pages, and product pages. You'll work closely with our editorial,



SEO, and product teams, owning your work from brief to publish.
Responsibilities
Create Engaging Content: You'll write blogs, articles, website pages, product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content
Research & Ensure Accuracy: Research health, wellness, Ayurveda, nutrition, and holistic treatment topics thoroughly. Translate technical medical information into consumer-friendly, credible, and accessible content
Collaborate with Teams: Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines
Adapt for Multiple Channels: You'll also write for community platforms like Reddit and Quora while maintaining brand consistency
Implement Feedback: Incorporate editorial feedback efficiently to strengthen your work and reduce revision cycles
Stay Compliant: Follow Traya's tone gu

📌 Web content writer (Mumbai)
🏢 Tatvartha Health
📍 Mumbai