Position Overview
We are seeking a results-driven Sales & Automated Lead Generation Specialist who can design, implement, and optimize automated lead generation systems while driving sales growth for our digital marketing services. The ideal candidate combines sales expertise with technical knowledge of CRM platforms, automation tools, outbound prospecting, and digital marketing funnels.
Key Responsibilities Lead Generation & Automation
- Build and manage automated lead generation systems across multiple channels.
- Identify and source target prospects using databases, Linked In, directories, and lead generation tools.
- Develop automated outreach sequences via email, Linked In, SMS, and other channels.
- Set up lead nurturing workflows and follow-up automation.
- Integrate lead generation tools with CRM systems.
- Monitor lead quality, conversion rates, and campaign performance.
- Continuously optimize automation workflows to improve ROI.
Sales & Business Development
- Qualify inbound and outbound leads.
- Conduct discovery calls and sales presentations.
- Generate current business opportunities for digital marketing services.
- Manage the sales pipeline from prospecting to closing.
- Prepare proposals, quotations, and service agreements.
- Maintain accurate records in CRM.
- Achieve monthly and quarterly sales targets.
CRM & Technology Management
- Configure and maintain CRM systems.
- Build lead scoring and segmentation models.
- Create dashboards and sales performance reports.
- Ensure data accuracy and system efficiency.
- Implement integrations between marketing and sales tools.
Required Skills & Experience Sales Skills
- 2+ years of B2 B sales experience, preferably in digital marketing, Saa S, or agency services.
- Strong consultative selling and negotiation skills.
- Experience managing full sales cycles.
Technical Skills
- Experience with CRM platforms such as:
- Hub Spot
- Salesforce
- Zoho CRM
- Knowledge of email outreach, Linked In automation, and lead enr