Kapable is looking for a sharp, curious, slightly quirky writer who can turn everyday human insights into high-performing ads and social media content.
This role is for someone who is part copywriter, part storyteller, part researcher, part pattern hunter, and part creative risk-taker. You should be curious about people, psychology, culture, internet behavior, and why people make decisions.
You will create ad scripts, social media content, campaign angles, and platform-specific ideas across Instagram, Linked In, Facebook, and You Tube.
Key Responsiblities
● Write ad scripts, Reel scripts, captions, carousels, Linked In posts, and social-first copy.
● Create campaign angles and content ideas for paid and organic channels.
● Manage organic social media across Instagram, Linked In, Facebook, and You Tube.
● Research competitors, creators, trends, ads, audience comments, and content patterns.
● Use tools like Meta Ad Library, Instagram Insights, Linked In Analytics, You Tube Studio, Canva, and Google Sheets.
● Coordinate with designers and video editors to bring content ideas to life.




● Manage comments, DMs, and community conversations.
● Track performance and suggest what to improve, repeat, or test next.
YOU'LL BE A OUTSTANDING FIT IF
● You save ads because you want to understand why they worked.
● You pause while watching a Reel because the hook was good.
● You notice when a line sounds too polished, too fake, or too AI-generated.
● You ask, “What is the real emotion behind this?”
● You enjoy rewriting one line ten different ways until it finally clicks.
● You have strong opinions about words, pacing, tone, and visual storytelling.
● You are okay with your first idea not being the final idea.
● You can take a rough thought and turn it into something clear, compelling, and scroll-stopping.
● You are not afraid of feedback and understand that feedback is part of the creative process.
PREFFERED EXPERIENCE
● 1 to 3 years of experience in social media, copywriting, content crea

📌 Social media (New Delhi)
🏢 Kapable
📍 New Delhi