About the Role:
We are looking for a strategic and performance-driven Senior Digital Media Planner / Strategist who is deeply rooted in digital but equally comfortable working across integrated media environments. This role requires someone who can seamlessly operate across multiple markets, channels, and client mandates - bringing both the rigour of data-driven digital planning and the breadth of integrated campaign thinking. The ideal candidate thrives in a fast-paced, multi-client agency environment and can translate business objectives into compelling, measurable media strategies.
Key Responsibilities:
Lead the development and execution of digital-first, integrated media strategies aligned with client objectives across multiple markets and audience segments. Plan and manage campaigns across digital channels including Google Ads, Meta, Linked In, You Tube, Programmatic (DV360), and emerging platforms - while also contributing to broader integrated media planning where required. Conduct audience research, market analysis, and competitive intelligence to build robust,



insight-led media plans tailored to different market contexts. Manage and optimise media budgets across markets, ensuring effective forecasting, pacing, and allocation to maximise ROI. Monitor campaign performance against KPIs (CTR, CPC, CPA, ROAS, conversions, engagement) and drive continuous optimisation across all active campaigns. Act as a strategic partner to client-facing teams - translating performance data into explicit insights, recommendations, and actionable next steps. Collaborate closely with creative, content, analytics, and account management teams to ensure seamless, integrated campaign execution. Prepare and present campaign performance reports, strategic reviews, and media recommendations to internal stakeholders and clients across markets. Build and maintain strong relationships with media partners, publishers, and platform representatives across digital and traditional ecosystems. Sta

📌 Manager - media planning & strategy (Mumbai)
🏢 Havas Media Network India
📍 Mumbai